About Us

OUR VALUES

Integrity

Integrity grounds our culture: as individuals, we are honest, dependable, and consistent in our actions. We communicate authentically, consistently honor our promises, and unwaveringly adhere to the highest ethical standards. We are serious about our responsibilities and give our best effort to every task, no matter how small.
Our customers experience us as a brand that stands firm in its convictions and delivers on its commitments: through the quality of our products, the sincerity of our customer service, and the care and excellence we infuse into every detail.

Love

Love is the heartbeat of our brand, driving our pursuit of beauty and our desire to serve the world. It radiates through all we do, ensuring our interactions with customers and communities are filled with genuine warmth and care. We not only see but celebrate every individual, and honor their humanity and uniqueness.
As a brand, love and joy inspire us to place our customer at the heart of every decision. We achieve this through a culture of customer obsession, customer co-creation, and customer advocacy. Our design philosophy honors the uniqueness of diverse bodies throughout the product development process.
Guided by love, we seek to create beauty that goes beyond form: a connected, borderless world in which everyone is embraced and uplifted.

 

Passion

Passion is our lifeblood, reflecting our firm belief in the power of loving what we do and doing what we love. It's a passion that propels us to apply our skills and talents in ways that are both meaningful and satisfying, to make an impact. And it's passion that fuels our creativity, helps us navigate difficult times, and drives us to never stop learning and growing.
While passion shapes our products, our customers also experience it through our interactions: we passionately seek to understand their needs and experiences and are committed to bringing them not just apparel, but joy.

Innovation

Innovation inspires us to reimagine the future. It's the engine behind our mission to revolutionize plus-size fashion, pioneering an approach that embraces new technologies, challenges existing paradigms, and fundamentally transforms what's possible -- at scale.
Innovation is equally apparent in our culture: in our curiosity, open-mindedness, and relentless pursuit of personal growth. This value informs our everyday decision-making: we habitually determine and address root causes, avoid jumping to conclusions, and seek to operate from first-principles.
Ultimately, innovation inspires us to bring to life the future we imagine.

Sustainability

Sustainability requires a long-term mindset and emphasizes actions that create lasting positive impacts. Deeply aligned with the essence of the concept of "long-termism", it reflects our belief in using business as a power for good.
We recognize that within the fashion industry, "sustainability" is often understood to focus on labor practices, the environment, and being eco-friendly -- values evident in our reliance on an innovative, waste-minimizing on-demand production model -- but also a story that feels incomplete.
Our commitment is greater: to sustainable practices, and also to stewardship, social responsibility, and ethical operations -- as well as continuous self-reflection across all of these dimensions. It is evident in our approach to making decisions, thinking about problems, and ultimately to shaping a future that values the legacy we leave behind.